This policy covers all users who register to use the Goodreason.co.uk website. It is not necessary to register in order to gain access to the searching facilities of goodreason.co.uk, but we may restrict access to certain areas. Access to goodreason.co.uk is free of charge to all users. The goodreason.co.uk website is operated by Good Reason Trading Ltd. We are committed to protecting your privacy when you are using our online services.
We are registered with the Data Protection Act
We know that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of Goodreason.co.uk. By visiting Goodreason.co.uk, you are accepting and consenting to the practices described in this Privacy Policy.
Controllers of Personal Information
Any personal information provided to or to be gathered by Goodreason.co.uk is controlled primarily by Good Reason Trading Ltd, the data controllers.
What Personal Information About Customers Does Goodreason.co.uk Gather?
The information we learn from customers helps us personalise and continually improve your shopping experience at Goodreason.co.uk. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us, display content such as wish lists and customer reviews and recommend merchandise and services that might be of interest to you. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.
Here are the types of information we gather.
Information You Give Us: we receive and store any information you enter on our website or give us in any other way. Our site's registration and order form requires users to give us contact information (such as name, email, and postal address), unique identifiers (such as username and password), demographic information (such as postcode), and financial information (such as account or credit card numbers).This data is stored for use in all our marketing communications and analysis.
Contact information is used to process and ship orders, and to send information about our company. The customer's contact information is also used to send promotional material to our customers, and to get in touch with the customer when necessary. Users may opt-out of receiving future mailings & telemarketing activity, and opt in to email activity. Unique identifiers (such as username and password) are collected from website visitors to verify the user's identity.
Automatic Information: we receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your Web browser accesses Goodreason.co.uk. A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalised experience at Goodreason.co.uk if we cannot recognise you, we want you to be aware that these tools exist.
E-mail Communications: to help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Goodreason.co.uk if your computer supports such capabilities. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please contact us.
Information from Other Sources: we might receive information about you from other sources and add it to our account information.
To help us prevent fraud, please be aware that we may make searches about you at credit reference agencies for the purpose of verifying your identity. These agencies will supply us with information, including information from the Electoral Register. The fact that we have requested an identity check is recorded by these agencies though be assured that the searches will not be seen, or used by lenders to assess your ability to obtain credit.
We will use the information you provide only for the following purposes:
To send updates regarding the status of your orders
To send you newsletters and details of offers and promotions in which we believe you will be interested
To improve the content, design and layout of the goodreason.co.uk website and to facilitate knowledge management
To understand the interests and buying behaviour of our registered users
To perform other such general marketing and promotional activities focused on our products and services. We may also register you for our other services which we feel may be useful or of interest to you
Very occasionally, goodreason.co.uk may share your details with carefully selected third parties. However, if you have not subscribed or decide to unsubscribe, then of course your details will not be shared.
This privacy policy only covers the goodreason.co.uk website at http://www.goodreason.co.uk. Other links within this site to other websites or framed third party sites within goodreason.co.uk are not covered by this policy. We may continue to use your personal information for a period after you cease being a registered user.
What About Cookies?
Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognise your browser and to provide features such as keeping track of your shopping basket.
We recommend that you leave cookies turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Goodreason.co.uk products and services that require you to Sign in.
If you do leave cookies turned on, be sure to sign off when you finish using a shared computer.
Third party Internet sites that you can link to from our website are not covered by our privacy policy, so we urge you to be careful when you enter any personal information online. Goodreason.co.uk accepts no responsibility or liability for these sites. Other companies which advertise or offer their products or services on our website may also allocate cookies to your PC. The types of cookies they use and how they use the information generated by them will be governed by their own privacy policies and not ours.
Does Goodreason.co.uk share the Information it receives?
Information about our customers is an important part of our business and we are not in the business of selling it to others. Goodreason.co.uk shares customer information only as described below.
Third Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act.
Protection of Goodreason.co.uk and Others:
We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our terms and conditions and other agreements; or protect the rights, property or safety of Goodreason.co.uk, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Policy.
With your consent: other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.
Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by the applicable laws on data protection.
How Secure Is Information About Me?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input and firewalls. goodreason.co.uk treats data as an asset that must be protected against loss and unauthorized access.
We do not store your credit or debit card details on our server. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
We maintain physical, electronic and industry standard practice safeguards in connection with the collection, storage and disclosure of personally identifiable customer information.
However, no information transferred over the Internet or wireless network can be guaranteed to be completely secure. We employ many different security techniques to protect such data from unauthorised access by users inside and outside the company.
Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.
We will not be transferring your personal information outside of the European Economic Area unless otherwise specifically advised.
What About Third-Party Advertisers and Links to Other Websites?
Our site may include third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites.
These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection.
Goodreason.co.uk also displays targeted advertising based on personal information about users. Although Goodreason.co.uk does not provide any personal information to advertisers, advertisers (including ad-serving companies) may assume that users who interact with or click on a targeted advertisement meet the targeting criteria used to display the ad (for example, users in the United Kingdom who like fitness equipment).
What Information Can I Access?
Goodreason.co.uk gives you access to a broad range of information about your account and your interactions with Goodreason.co.uk for the limited purpose of viewing and, in certain cases, updating that information. Scroll down for examples of information collected. This list will change as our website evolves.
What Choices Do I Have?
As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Goodreason.co.uk features as your About You area, Wish Lists and Customer Reviews.
You can add or update certain information on pages such as those listed in Which Information Can I Access?. When you update information, we usually keep a copy of the previous version for our records.
If you do not want to receive e-mail or other mail from us, please e-mail us your request. (If you do not want to receive Terms and Conditions and other legal notices from us, such as this Privacy Policy, those notices will still govern your use of Goodreason.co.uk and orders placed with Goodreason.co.uk, and it is your responsibility to review them for changes.)
Are Children Allowed to Use Goodreason.co.uk?
Goodreason.co.uk does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Goodreason.co.uk only with the involvement of a parent or guardian.
Notices and Revisions
If you have any concern about privacy at Goodreason.co.uk, please e-mail us a thorough description and we will try to resolve the issue for you.
Our business changes constantly and our Privacy Policy and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
Examples of Information Collected
Information You Give Us
You provide most such information when you search, buy, bid, post, participate in a contest or questionnaire or communicate with customer service. For example, you provide information when you: search for a product; place an order through Goodreason.co.uk or one of our third-party sellers; make a purchase; provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us); communicate with us by phone, e-mail or otherwise; complete a questionnaire or a contest entry form; compile Wish Lists, provide and rate Reviews. As a result of those actions, you might supply us with such information as: your name; address and phone number; credit card information; people to whom purchases have been shipped (including addresses and phone numbers); people (with addresses and phone numbers); content of reviews and e-mails to us; and financial information.
Automatic Information
Examples of the information we collect and analyse include: the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version; operating system and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features such as Top Sellers; the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); cookie number; products you viewed or searched for; and any phone number used to call our customer service number. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
We use your IP (Internet Protocol) address to help diagnose problems with our server and to administer our website. Your IP address is also used to help identify you and your shopping basket, and to gather broad demographic information.
Information from Other Sources
Examples of information we receive from other sources include: updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfilment, advertising or other services; search term and search result information from some searches conducted through the Web search features on goodreason.co.uk; search results and links, including paid listings; and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.
Information You Can Access
Examples of information you can access easily at Goodreason.co.uk include: up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, prior-order history, Wish Lists and product reviews.
You may also change your choice of opting in or out of marketing and promotional activities, although you may continue to receive mailings for a short period while your change is being processed. You have the right to ask for a copy of your personal information on payment of a small fee.
Deletion of your Personal Data
We are unable to delete your goodreason.co.uk account information containing your personal information for a period of 6 years from the date of your last interaction with us (this could be a sales transaction, a return, or some other interaction with goodreason.co.uk via our Customer Services team or our online tools). This is because we may need to access historical information for business reporting purposes. Please note however, that at any point in time you may opt in or out of marketing communications by contacting us.
Questions
If you have any questions about this privacy policy, or the use of your personal information, or if you wish to request us to stop using your information in any way, please write to:
Data Protection Officer
Good Reason Trading Limited
2 The Copse
Exhall
Coventry
CV7 9JW
Changes to this policy
If we decide to change this privacy policy, we would post such changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.
